Over the past 12 months, gold prices have increased by nearly 50 percent. But the high prices have not dampened India's appetite for the precious metal. Anjana Pasricha reports from New Delhi on India's cultural affinity with gold.


The love of gold cuts across economic classes. Mitra says the study covered families with incomes ranging from $200 to $2,000 a month. All of them wanted to invest some of their savings in the metal.

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