The First Casualty Of An "Improving" Economy: The Fast Food Dollar Menu, As McDonalds Considers Hiking Prices

... those very same surging S&P [earnings per share] ... are about to plunge as profit margins are hit, while fixed costs refuse to be reduced.''

Food provisioners of all sorts have been attempting to hold the line on prices, but they are losing the battle. Prices will inevitably rise (though probably too late to preserve their full stock multiples).