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2011-04-16 — wsj.com
``Mr. Greenblatt's four new Formula Investing funds take a somewhat different approach, which he calls "value-weighted indexing." Essentially, the funds buy most heavily the stocks that look the cheapest based on fundamental measures such as yield and return on capital, a key measure of how good a company is at generating cash by investing in its business. "Instead of weighting by market cap, we're weighting by value," Mr. Greenblatt says. For the 20-year period ending on Dec. 31, 2010, Mr. Greenblatt says his methodology would have returned an average of 16.1% a year, compared to the annual average total return of 9.1% for the S&P 500, according to back-testing data. ''
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