2013-02-14ml-implode.com

Hat tip to Upworthy.com for bringing this "Awareness Test" to my attention. It's a positively brilliant way to illustrate how easy it is to overlook something we're not looking to find. It was created by London's Transportation Department to remind motorists to watch out for cyclists while driving, and it's a wonderful example of how important truly creative advertising can be to our society.

Take the test yourself right now and see how you do.


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