``When flipping goes mainstream there is a sort of mania permeating in the air. Because after all, what are we really doing here? Adding bells and whistles to a home. This isn't a new industry adding millions of new jobs or revolutionizing the way we live like the internet. In the end, there will be an end buyer and it is likely to be a family going deep into mortgage debt to purchase a former crap shack with plastic surgery.''

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