2014-10-25wolfstreet.com

``how is Unilever grappling with these economic and weather-related issues? It's introducing cheaper products, on the basis of shrinkflation. For example, it developed smaller ice cream cones that sell for €1 ($1.27) in Spain so that even newly impoverished, jobless, or underpaid Spaniards can buy one every now and then... And that sums up the economic problems facing Unilever, Coca-Cola, McDonald's, Heineken, and all the others: it's an economic crisis for consumers who're struggling with falling disposable incomes.''



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