2016-09-27wsj.com

Ford Motor Co. went on the defensive following the latest attacks from Donald Trump aimed at the auto maker's big-dollar Mexico investments and production plans.

Mr. Trump has for most of his campaign used Ford's Mexico investment as a key pillar in his attacks of the North American Free Trade Agreement and as a way to highlight the decline of the U.S. manufacturing base. While Ford has been touting its plan to invest $1.6 billion in new Mexican production capacity, it has only recently taken Mr. Trump on directly. Its recent response included a round of television interviews and other media engagements conducted by Chief Executive Mark Fields.

Employees of the Dearborn, Mich., company, including high-ranking engineers, took to social media platforms--including Facebook and Twitter--with statistics that defend the company's reputation as an American company during and after Monday's presidential debate. A graphic that some employees sent out claims Ford invested $12 billion in U.S. plants and "created nearly" 28,000 jobs in the past five years. Others circulated stories written by Detroit media outlets highlighting Ford's contributions to the U.S. manufacturing sector.

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Ford employees and executives have recently pointed out the company will back-fill small car production in Michigan with higher-profit SUVs and pickup trucks. But the company has been slow to outline specific product plans as it continues to negotiate with union officials, and state and local officials on tax breaks and labor terms.

The company said it is currently hiring 488 professionals.



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