Slumping Macy's to Open Even Earlier on Thanksgiving This Year

``It's easy to see why Macy's would resist that. The department store is going through its worst spell in year-- comparable sales fell 2% -- in the second quarter. And last year, arch-rival J.C. Penney opened its doors at 3 p.m. on Thanksgiving, giving it an edge on the start of the weekend that kicks off holiday shopping in earnest and is an early gauge of what's working with customers, and what's not. Indeed, Penney last year credited its earlier Thanksgiving hours, which gave it three hours in which its cross-mall rival Macy's was closed, for strong fourth quarter results.''