Relevant:
- Amazon is struggling to convince Prime members to go to Whole Foods. So it's slashing prices.
- Amazon to cut Whole Foods prices, escalating grocery turf war
- Amazon Cuts Whole Foods Prices as Much as 43% on First Day
- Amazon Is Now Cash-Poor -- Big Contrast From Tech Giant Peers
- Madison Avenue's Amazon Problem
2017-07-21 — reuters.com
Consumer Watchdog argued that the deceptive list prices make Amazon prices look like a bargain, and asked the FTC to stop Amazon from buying Whole Foods while the deceptive discounting is occurring.
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The FTC's "Guide Against Deceptive Pricing" warns against using a "fictitious" or "inflated" list price for the purpose of making the price charged look like a bargain.
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