A New Startup Called Pattern Wants To Make Millennial Burnout Uncool

``When I flew home to Montana, there was an email from Shine waiting. He rarely talked about his childhood in a public way, he said, and our conversation had loosened some threads he wanted to tie back together. Pattern is, in many ways, a way to redo so much of what he missed: "Making brands to teach myself and people around me the life skills I think so many of us missed, trying to make seeking balance cool, being present cool, and working like a dog to survive not as cool."''