Beyond Sustainability with Shel Horowitz

Shel joined us on the show for a lengthy Q&A ans conversation about green initiatives and how to make going green more attractive to industry and corporations.

As it says on his website, for over a decade, Shel Horowitz, "The Transformpreneur," has been showing business owners how to be more profitable by being green and ethical. Shel shows businesses how to go green affordably and effectively-and how to market that green commitment to win new customers, turn those customers into fans, and turn those fans into ambassadors for you. Recently, he's focused on the profit motive as a powerful tool for turning hunger and poverty into sufficiency, war into peace, and catastrophic climate change into planetary balance. Shel is an international speaker, transformational business consultant, and the multiple-award-winning author of ten books, including the long-running category bestseller Guerrilla Marketing Goes Green and the brand new Guerrilla Marketing to Heal the World (both co-authored with Jay Conrad Levinson, Father of Guerrilla Marketing).