ML-Implode News - Trump Organization to Go Budget Friendly With â€˜American Idea' Hotel Chain

On Monday, the Trump Organization announced plans for a new three-star hotel chain with a patriotic flair, echoing President Trump's campaign slogan about putting America first and reflecting the organization's promise to enter into new deals only in the United States. The intention is to differentiate the chain, called American Idea, by featuring artifacts of American culture in the hotels, such as an old Coca-Cola machine in the lobby or American-made sundries in the rooms.
And while the Trump Organization and its business partner say the down-market move is not about politics, the president's business is inherently viewed through that lens: The chain will make its debut in little-known towns in Mississippi, a state in the heart of Trump country that favored him over Hillary Clinton by a margin of 18 percentage points. The organization's business partner in Mississippi is a family-owned hotel company whose co-owner met Mr. Trump at a campaign event last summer and donated to his campaign.

Is anyone surprised? It was unlikely Trump would overlook the fact that his acquisition of a sizeable "political base" was not translating into a major business boost at his "upmarket" properties...

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Trump Organization to Go Budget Friendly With â€˜American Idea' Hotel Chain